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Whether you are an entrepreneur, a niche consultant, a personal trainer, an artist or an influencer, your website, blog, podcast and social media channels are perfect mediums where you can showcase your knowledge, skills and expertise. Furthermore, this exposure can help you connect with a wider audience that you might not have had access to normally. Let's see what are the main vectors that can help you differentiate yourself in the universe of digital platforms.


Extremely clear differentiator What sets you apart from other experts in your field or industry  to: niche; field of expertise; hobbies andor interests etc.; To build your personal brand it is important to identify this differentiator Belgium WhatsApp Number Data and focus your content and messaging around it . If you want to know more about this differentiator, also called unique selling proposition USP, find details and examples here . In my particular case digital marketing strategist, the differentiator is the experience I have both as an entrepreneur and as a consultant for a multitude of business types and fields of activity. Additionally, I enjoy creating educational content that resonates with my target audience.





Development of a coherent visual brand Visual branding is your business card in the digital environment . The colors, font, integrated look, and even the feel of your personal brand can help users recognize you very easily when interacting with your accounts on various social media platforms. Choose colors and fonts that reflect your brand personality and use them consistently across all your social profiles. For example, I want my personal brand to have a professional touch. So my main colors are black and gray – classic and modern – with a splash of blue to add a little pop of colour.